Outsourcing non-core business functions will allow your business to stay focused on the important, core tasks and processes. It is more efficient to spend your time focusing on doing what your business is good at. If you are in the software industry, you should spend the majority of your time creating and improving your product.
The tasks that are essential, but not necessarily your core product or talent, can be outsourced. For example, your software product will need some form of customer service. Instead of spending time, money and resources hiring an internal team to handle customer service calls, you can outsource this function to a BPO company. This will allow your business to focus on their bottom line, increase efficiency and lower your costs.